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Bob Goforth, a partner in the site selection consultancy of Leak Goforth LLC of Raleigh, N.C., had some harsh criticisms for Berks County's leadership when he visited four years ago. The audience took seriously what the plain-talking Southerner had to say, and recently, they invited him back for a report card of sorts on their progress.
Goforth's primary criticisms back then centered on the multiplicity of contact points for entities seeking statistical and demographic information on Berks County. He noted a lack of proactive sales and marketing efforts, and said that there wasn't a good Web site that selectors and consultants could refer to in order to obtain information about Berks. Goforth also said that, in all the years he was in the site selection consulting business, he had never received a piece of mail or phone call or a personal contact regarding Berks, despite being inundated with material from other parts of the United States.
Goforth said that he and the other site consultants at the top of the profession are...