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charcolonline.co.uk Agency: in-house
Platform: Microsoft
Tools used: Microsoft toolset
Launched: November 1999
In June last year the Charcol Online Web site was relaunched, having undergone a comprehensive redesign, which aimed to increase its usability and integrate the site more fully into Charcol's overall multi-channel strategy.
Head of e-commerce Russell Gould says the redesign was based on extensive customer feedback and usability testing. In fact, improved usability was probably the most important consideration for a Web site that was already...