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American Laser Centers is barely five years old, but already it's hit 2005 revenue of $52 million. And its president, Rich Morgan, is aiming for 2006 revenue of $100 million.
Headquartered in Farmington Hills, American Laser Centers provides laser hair removal, skin rejuvenation and cellulite reduction therapy. The company employs 40 at its headquarters and 570 nationwide.
"It's not just about building a company, it's about building people," Morgan says.
Smart Business spoke with Morgan about how he's enhanced his company's credibility and implemented proprietary technology while supporting his employees.
Q: How did you establish your board of advisers?
It's the medical directors that we use in all the different states that we operate. We looked for those high-end plastic surgeons and dermatologists who were the best in each market and those with whom we could affiliate. We lease space from them and operate out of their office. It's important to affiliate yourself with people who have already been successful in the area that you're doing business.
There was really nothing complicated about it. We had a...