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Business to Business Marketing is a company that deploys strategic outbound calling campaigns to help companies increase sales volume and grow.
The firm specializes in marketing products and services to high-level decision makers within niche markets. Services include market penetration studies, list procurement, lead generation, setting up workshops. conducted over the Web, information gathering, and market research surveys. Clients include GERS Retail, Websense, Indyme Electronics, Anacomp, Nexprise, American Express Tax & Business Services, and Automatic Data Processing, Inc.
The company's chief competitors are companies that do their own lead generation in-house.
Tonnia Strand, president and CEO of the company, also conducts a series of "Cold Calling with Class" seminars nationwide as well as prospecting training for individual businesses. She is working on a book about prospecting that she expects to be ready for publication by June 2004.
RESUME
Name: Tonnia B. Strand
Title: President and CEO.
Company: Business to Business Marketing.
Address: 630 Ash St., San Diego.
Phone: (619) 615-9292.
Founded: June 1, 1999.
Prior experience: Vice president of sales and marketing at Tiscor for 10 years, marketing manager at HM Electronics, marketing assistant at Foodmaker, and TRW LSI Products.
Source of start-up capital: $50,000 total in 401(k) cash and personal savings.
2003 revenue: $1.2 million.
Number of employees: 40.
Web site: (www.biz2bizmarketing.com).
BACKGROUND
Born: Cincinnati.
Education: UC San Diego, marketing communications program.
Residence: Coronado.
Family: Husband, Mike Strand.
Hobbies: Riding my beach cruiser and attending...