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GRAND RAPIDS - He thinks he made a smart move to better market his smart card.
Dale Grogan, CEO of Conduit Healthcare Solutions, recently relocated the home office of his firm from Maitland, Fla., to the Ledyard Building at the corner of Ottawa Avenue and Monroe Center.
Having done what he felt he could do with Conduit in the sunny south, Grogan packed his company's bags and headed north in hopes of taking Conduit to new heights.
"Moving our headquarters to the next level provides us with direct access to one of the most dynamic health care markets in the nation," said Grogan, who started Conduit six years ago.
"This move is part of our larger expansion plan that includes becoming a publicly traded company by the end of 2003."
Conduit develops and markets software applications that use smart cards, which are credit card-sized pieces of plastic that contain "mini-computers." These cards can store and manage a patient's medical information and demographics. Providers can access this information from the card, and the vital data can be protected through passwords and keys.
Use of the smart-card technology in health care is pretty much in the infancy stage in the U.S., even though more than 150 million of these cards are in play in...