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Frito-Lay Lowers the Decibels on Noisy SunChips Bag
Frito-Lay is preparing to quietly "bag" its renewable, sustainable, "green" but noisy SunChips package, about 18 months after its introduction. The biodegradable bag was billed as 100%-compostable, but the Plano, Texas, company is pulling the noisy material from the packages of five of its six SunChips varieties, replacing the bags with the former bag material, which isn't recyclable, while it tries to develop a quieter eco-friendly bag.
The noisy bio-bag has been the center of attention-and bone of contention-because of its molecular structure and composition, which makes it stiff and more rigid and creates a crackly, noisy sound when being handled or opened. Consumers even created a Facebook group titled "Sorry But I Can't Hear You Over This SunChips Bag," which has garnered more than 44,000 friends.
"Clearly, we'd received consumer feedback that it was noisy," says Aurora Gonzalez, a Frito- Lay spokeswoman. "We recognized from the beginning that the bag felt, looked and sounded different."
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