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Snap Kitchen is giving itself a physical makeover, honing the marketing of its healthful prepared meals and adding a layer of digital convenience, CEO David Kirchhoff told Nation's Restaurant News.
"We're doing a lot to gussy up the look and feel," Kirchhoff said.
"The company is kind of pressing down on the accelerator on multiple fronts," he said. "A lot of this comes on the heels of the company's first foray outside of Texas, which was in July of last year in Chicago. That's now at eight stores."
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Fitness Food Holdings Inc., the parent of 43-unit Snap Kitchen, is based in Austin, Texas.
In February, Snap Kitchen launched in Philadelphia, and now has six units in that market: four downtown and two on the Main Line. The chain also has locations in the Texas cities of Austin, Dallas and Houston.
The six Philadelphia Snap Kitchen locations have opened with the new design, which tones down the bright oranges and greens of the original Snap Kitchen founded in 2010, said Kirchhoff, who joined the company last August after 14 years at Weight Watchers.
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