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Abstract
"This is a wonderful opportunity for students to showcase their knowledge of social media and their designs both locally and globally through our city partners" says Jyotika Malhotra, founder of Exshoesme.com, consultant and co-curator for Social Media Week Toronto. "Exshoesme.com is proud to be involved with this program with Ryerson University and to work directly with the students and faculty in developing these concepts".
Three students from the School of Fashion will transform forgotten fur garments into innovative new fashion pieces to re-purpose, re-fashion and re-educate people's perceptions around real fur. Documented by Ryerson's journalism and radio and television students, FuRRR Real will follow the designers' progress as they challenge society's norms around wearing fur and explore the global responsibility and Canadian heritage of the material. Viewers can follow the designers online through the SMWTO blog at http://socialmediaweek.org/toronto/blog/ and a dedicated Twitter feed at @FurrrrReal, which will allow participants to be privy to the design process. Meet the designers at www.YouTube.com/smwto, where daily sneak peeks of the designs can be found, starting on February 7. These one-of-a-kind pieces will be available for purchase on February 11 through an online auction organized by students from the Ted Rogers School of Retail Management, with details to be announced soon.
"FuRRR Real is an excellent example of how social media can enhance the retail industry by creating a personal connection between creators and consumers," says Robert Ott, chair, Ryerson University School of Fashion. "By integrating social media within a course curriculum, students are provided new tools through which they can push the limits of their creativity."