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Sonic Solutions (Nasdaq:SNIC), a world leader in DVD creation software, has entered into a distribution agreement with Adaptec, the leader in desktop I/O solutions, to bring Sonic's popular MyDVD(TM) and DVDit!(R) applications to retail channels throughout the world. Under the agreement, Adaptec will be the exclusive distributor of co-branded versions of MyDVD and DVDit! in the U.S., Europe, and Asia, excluding Japan.
"With the growth of DVD players, introduction of new lower-cost DVD burners, and the growing consumer appetite for sharing and preserving home movies, the retail market is poised for a great consumer DVD software solution," said Jeff Loebbaka, vice-president and general manager of Adaptec's Desktop Products Group. "Sonic was our top choice as they have the best DVD technology, the leading DVD software applications and the largest installed base among the PC and peripheral OEMs. With Adaptec's brand strength and channel reach and Sonic's exceptional products, we believe that we have the winning video solution for retailers."
"Adaptec has the brand awareness and strong relationships that we have been seeking...