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That familiar phrase, "It's in the post," reverts to its correct meaning when the Royal Mail sets to work in delivering the goods.
The less work you leave for somebody else to do, the less you will get charged for the service. This maxim holds true in everything you do, not just in the world of direct mail.
That service relies on posting out packs to a carefully selected target audience and costs are accumulated to a large degree on how careful you have been in choosing your list, honing it to the right audience and dispatching it effectively.
While this may depend in large part on the accuracy of the database that is handed to you by your customer, there is no excuse in not passing on your expertise and knowledge. The printer is the partner that deals with the Royal Mail on a day to day basis and can negotiate the bulk discounts that saves everyone money. Those cost savings will go down well with a harassed customer without the time on their hands to look into the minutiae of postage rates and charges.
The Royal Mail's Mailsort 120 and Cleanmail are...