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NOTHING FATTENS THE BOTTOM LINE LIKE RETAIL SALES. BELOW, TWO PARTNERS SHARE THEIR TIPS ON HOW TO TAKE YOUR SALON RETAIL SALES THROUGH THE ROOF.
Sometimes, it's better to let the numbers do the talking. That's what finally convinced Vincent Fosco and Joseph DiTuri, the owners of Anthony Valentino Salon & Day Spa, Park Ridge, IL, to make a firm commitment to retailing. The two had just Learned that the AtLanta-based Van Michael salons earn more than $1 million a month, combined, from retail sates. "We had to get on the bandwagon," DiTuri says. The owners immediately implemented a retailing plan and less than one year later are proud to say that they've seen a 32 percent increase in their retail sales. Additionally,...