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The business side of the yet-to-launch Cond0 Nast SfW took a jolt last month with the Suzanne Grimes-for-Deanna Brown publisher switch (min, May 5, 1997), but Grimes tells min that it had no effect on the editorial strategy. "{Editor-in-chief} Lucy Danzinger's covers will be of women who are neither models nor pro athletes, but personify our 400,000 {rate-base} sports enthusiasts," she says. "It won't be hard to differentiate us from Sports Illustrated Women's Sports' celebrity approach," though it is a safe bet that anorexic, "heroin-chic" types will be taboo in both magazines.