Content area
Full text
Offer positioning technology, mapping software for tracking mobile users
Sprint Corp., with support from Microsoft Corp., today will announce a nationwide service designed to help businesses locate, track and direct mobile workers via wireless text and voice messages.
Analysts said the Sprint Business Mobility Framework is the first network-based location service for corporate users from a national wireless carrier in the U.S., although Bell Canada and several carriers in Europe and Asia already have similar offerings.
Microsoft will contribute its MapPoint Location Server software, which presents information about the location of handheld devices on a computer-based road map for use by dispatchers or call center workers. However, the software and Sprint's location service will be sold separately.
Barry Tishgart, senior director of wireless product management at...