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Philippe Starck has unveiled the identity for Virgin Galactic, the world's first commercial spaceflight operator, created in collaboration with GBH Design.
The logo was revealed yesterday, along with Starck-conceived plans for the construction of the first dedicated private spaceport in New Mexico in the US.
The $200m (pound 113m) spaceport will cover 7000ha of desert, but will be largely housed underground, under Starck's 'low impact architecture' blueprint. Virgin Galactic's new 'eye' marque replaces an original identity developed by Start Creative in 2004 (DW 7 October 2004). It is constructed from an image of a solar eclipse, which acts as the pupil inside an iris.
Starck says the...