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In an effort to attract aspiring pilots - and new customers for its single-engine aircraft Cessna Aircraft Co. has launched a new advertising campaign.
The effort, which begins this month, is called "Start Flying Cessna." It includes advertising scheduled to run in business and lifestyle publications targeted at highly active, babyboomer consumers with disposable income and "a sense of adventure."
It's a market that the company has long said is key to developing a new generation of student pilots.
Company spokeswoman Jennifer Whitlow says Cessna is "still doing a lot of market research" from its initial campaign, called "Fly and Be Free," and is adjusting the placement of its advertisements.
"We learned something from 'Fly and Be Free,"' she says. "Some of the publications worked for us and others did not."
In conjunction with the campaign, the company has launched a new Internet site at www.startingflyingcessna.com with the aim of attracting new student pilots to Cessna Pilots Centers throughout the United...