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Looks like Stitch Fix has been looking to expand its tech chops, and the shopping trip led it right to Finery’s closet.
According to an e-mail distributed to Finery users on Friday, the two-year-old digital wardrobe start-up founded by actress and model Brooklyn Decker and former journalist Whitney Casey just sold its platform to the San Francisco-based online styling service.
“While we stand behind the motivation for the platform and innovation in the patented technology we developed, we’ve decided it is time to close Finery’s wardrobe doors,” read the e-mail, which was signed by Decker and Casey. “Today, we’re happy to share that Stitch Fix is acquiring Finery’s technology and IP.”
The terms of the acquisition weren’t disclosed, only that Finery users have until Sept. 6, or one week, to download their saved wardrobes...