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Irvine-based Johnson/Ukropina Creative Marketing opted to skip the review for one of its largest clients, struggling Hardee's Food Systems Inc. (See related story, page 8.)
Hardee's, a division of Anaheim-based CKE Restaurants Inc., awarded its $80 million national creative adverting account to New York-- based Cliff Freeman & Partners. The agency beat out TBWA/Chiat/Day in Playa del Rey, WestWayne in Atlanta and the Martin Agency in Richmond, Va., which ended up pulling out of the review.
Partner Joyce Ukropina...