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Struq's personalized banner ads tackle the problem of 'banner blindness' and match job seekers with their perfect vacancy
Imagine that you're looking for a job. You've applied for a whole range of roles in the past week, including PR executive at a fashion start-up, a similar role at an online advertising agency and an intriguing writing proposition for a new media company in Manchester.
Now, sitting in a cafe with your laptop, catching up with friends on Facebook, shopping on Asos.com, flirting with a guy on Match.com, your eye is caught by a banner ad from Jobsite.
This is no ordinary ad; it appears to be serving up vacancies related to your last visit to the site. Suggesting a PR executive job for a TV station, it is as if the advert has been specially generated just for you and your interests.
This is exactly what Gary Robinson, marketing manager at Jobsite, wants people to feel about his ads. Rather than use traditional online spots, he turned to agency Struq last year to provide something more tailored to individuals and their job-seeking needs.
"We were trying to build our brand awareness and I was skeptical of display advertising because it doesn't tend to have great clickthrough...