SUCCESS STRATEGIES: CAMPBELL FISHER DESIGN, Brand identity at core of studio's messages, strategy

Address: 3333 East Camelback Road, Ste. 200, Phoenix

Phone: [phone]

Year founded: 1982

Employees: 10

2000 Revenue: $7.8 million

2001 Revenue: $6.2 million

Sampling of clients: Arizona Public Service, Phoenix Coyotes, Phoenix Suns, Arizona Diamondbacks, Globe Corp., Datek, Arizona Nutritional Supplements

Campbell Fisher Design is a full-service graphic design studio. It specializes in strategic brand planning and works with its clients to create designs that reflect their values and inspire target audiences.

A chat with principal Greg Fisher:

How do you market your firm? "We apply a concept we call 'surroundance' marketing that incorporates traditional print advertising and direct mail to the latest Internet and new media technologies. Surroundance uses multiple channels to deliver a consistent message to effectively communicate brand identity."

What methods have been most successful? "Fostering long-term relationships with clients has been most successful. The friendships are...