Content area
Full text
CONSUMER BEHAVIOR
* Young consumers who are fighting back against overconsumption have been "de-influenced" to purchase items advertised on social media
Many Gen Z and Millennial consumers have said that in the face of a fight against overconsumption, social media advertising is "giving them the ick."
In a recent survey conducted by The Harris Poll on behalf of Credit Karma, researchers asked American consumers about their sentiment toward shopping across social media platforms. While many consumers have cited social media as a reason for increased shopping habits, many reported a shift and said they feel the opposite.
For both consumer behaviors, social media, said Courtney Alev, consumer financial advocate at Credit Karma, has been a catalyst.
"In many...