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- Unilever partners with Wal-Mart on the Suave Turn Off the Tap initiative to impact the consumer-use piece of the brand's carbon footprint.
- The objective of the program is to motivate shower behavior change among consumers to save water and reduce carbon emissions.
- Unilever will execute digital activations to the program in partnership with Wal-Mart.
Unilever and Wal-Mart have more than their trading partnership in common; in an effort to reduce their respective carbon footprints both have addressed the consumer-use stage of their products' life cyles.
So when Unilever sought a retailer to help educate shoppers on how they could use Suave's soaps, shower gels and shampoos in a more eco-friendly way, it needn't look very far. Wal-Mart, after all, had made it a priority to change the care labels on its apparel lines to a cold water wash and taken other steps to encourage sustainable home-use behaviors that not only helped consumers do their part for the environment, but also saved them money.
"Because of Wal-Mart's similar commitment to environmentally...