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Tangled Up in Blues
The latest crop of cool denim brands come courtesy of a mega vintage collector, a New York retailer and a trio of costume designers.
HOYLE JACKSON
Having worked as costume designers on movies such as Spider-Man 3, The Breakup and Just Go With It, Geoffrey Roiz and twin sisters Nina and Clare Hallworth know how to make celebrities look good in clothes. But when it came to jeans, Roiz said, There were things we still wanted that we couldn't find for our clients. So they took matters into their own hands and launched Hoyle Jackson (named after two streets in the North of England, near the Hallworth's hometown), a men's and women's denim line that they sold exclusively to their celebrity clientele, including A-listers such as Brad Pitt, Jennifer Aniston and Jake Gyllenhaal. That was in 2007. Now, after a retail stint at Ron Herman, Hoyle Jackson's men's collection is launching at Bloomingdale's, specifically its high-profile doors at Santa Monica Place, San Francisco and New York's 59th Street. (Kalifornia Jean Bar, a three-door specialty chain in California and Nevada, also picked up the men's looks for spring). A party was held at the Santa Monica location on March 18 to unveil Hoyle Jackson, where the brand experienced a 75 percent sell-through in two hours. The jeans are well-styled, the fit is terrific and it...