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I'll admit that I sometimes tend to get hooked on a particular product, and then have a hard time tearing myself away to try something new. The President's Choice The Decadent Chocolate Chip Cookies, for example, have had a hold on me for a long time. Not only is the product delicious, but the packaging is truly fantastic. The luscious, full-colour graphics on the cookie-bag, with close-up images of chocolate chips and cookies, are guaranteed to start instant cravings. The sturdy, plastic-covered wire closures keeping the bag sealed are easy on the fingers, and the molded plastic cookie tray inside-split into three horizontal rows-easily slides in and out of the bag, while preventing the cookies from banging around and breaking into pieces. And as I tried more and more other products, along the same sweet lines, my appreciation for the sheer practicality of the President's Choice cookie package design has grown immensely.
The President's Choice English-Style Gingersnap cookies package also uses arresting full-color photography on the cookie bag to catch your eye, although the graphics here-a detailed close-up of the Union Jack-are more clever than delicious-looking, aided by great texture and color. The folded, corrugated paper cookie-holder does a good job of stopping cookie breakage, collapsing readily as you work your way down to the bottom horizontal rows. I have noticed, however, that the...