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Tata Teleservices is betting big on the strength of its network across India to carve out its own unique space in the enterprise arena. While the bulk of the company's revenues still comes from voice and data, the managed services segment is growing at a faster pace.
The strength of diverse channel partner network of 750 channel partners across more than 60 cities, has helped it cater to a huge SMB base of customers. Understanding the fact that SMB customers do not have the capability to interact with multiple customers, the firm provides SMB customers the option of dealing with a single vendor to provide a complete solution. This strategy has helped it increase its market share in the SMB segment, which contributes about 45% of the country's industrial production.
Besides the plain vanilla voice and data-based services, the company has also tried to offer innovative solutions such as fleet...