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POCKET PC APPS
When TD Waterhouse Group launched a wireless brokerage application for the Microsoft Windows Pocket PC in April, the financial service firm bucked the industry trend. Brokerage houses typically launch on the Palm Pilot and the RIM pager first which are the most popular devices in the U.S., says Isabella Fonseca, wireless analyst with Boston-based Celent Communications. But TD Waterhouse-- which is actively working on wireless access via Palm and RIM pager-liked the idea that it was the only financial service firm on the Pocket PC device.
Another key reason was the work that Microsoft had done to make it a secure browser that looked very similar to Internet Explorer on the desktop.
"The training component goes down to zero when you look at the Pocket Browser and you look at IE [Internet Explorer] on the desktop, they're effectively the same browser," says Bob Cantelmo, senior vice president of TD Waterhouse, responsible for electronic channel...