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* DENVER
* WWW.SNAPMONKEY.COM
* FOUNDED:JANUARY 2003
QUOTE OF NOTE:
It's additional exhibitor value, having this all-in-one place on a CD or online. Attendees at a show only go home with about 10 percent of the stuff they collect at a show. Now there's just one CD, and that CD has all of the information about all of the exhibitors on it.
- SnapMonkey CEO Rita Wilhelm
INITIAL LIGHTBULB
Rita Wilhelm and Lori Osterberg, who met in the 1990s through their respective careers in gift baskets and wedding photography, were both innovators within those industries when it came to e-commerce. Their new venture, SnapMonkey, is a response to what they saw as an emerging market for easy-to-modify Web sites for annual tradeshows and other regular events. After developing a product to fill that vacuum, Wilhelm and Osterberg had another big idea: multimedia directories for tradeshows and...