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Callidus Software buys LeadFormix
Sales effectiveness company Callidus Software has acquired marketing automation and lead management company LeadFormix Inc. for $9 million. According to Callidus, its cloud-based performance offerings help companies close deals and incentivize sales performance. Lead-Formix offers tools to identify website visitors and determine intent to buy.
IDC rolls out mobile-optimized platforms
IDC announced the availability of new interactive marketing platforms optimized for the latest mobile devices. The platforms are offered through IDC's Go-to-Market services, which provide clients with research and...