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Whether your buyer hails from Tupelo, Miss., or Nikko, Japan, CD-ROM marketing packages provide community information at a mouse-click.
Once predominantly the realm of building product manufacturers, the CD-ROM has worked its way into new-home sales and marketing. Coscan Brookfield Homes of Washington, D.C., for one, gives prospects a CD-ROM SmartGuidean interactive CD-ROM that includes model plans, community information, and color interior views of models.
Buyers can view full-color photos of models, communities, and even scenic countryside foliage in Northern Virginia and Maryland.
"It's more than a pretty picture show," says Janet Howell, director...