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So, Tesco Value, the iconic economy private-label launched in 1993, will soon be no more.
So, Tesco Value, the iconic economy private-label launched in 1993, will soon be no more.
After almost two decades as a key feature of Tesco's shelves, the brand will be phased out and replaced by the soft colourings and 1950s-style graphics of the Everyday Value range.
You can see the logic behind the move. Tesco's argument was that the Value brand was out of date and related to a time when value primarily equated...