Content area
Full text
When the smartphone and tablet revolution washed over auto retailing, Dana McFall had the 21-store Chapman Automotive Group of Tempe, Ariz., ready.
Two years ago, Chapman's in-house Web site staff built mobile-friendly Web sites for each of Chapman's stores in the Phoenix, Tucson and Las Vegas markets.
Mobile-friendly Web sites are important because Web sites that look good on the large screens of laptops and desktop computers often are hard to read on the tiny screen of a smartphone.
Eight months ago, Chapman updated its mobile Web sites again to speed...