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Tim Eippert is impatient. He wants to grow MC Sign Co., and he wants to do it fast. Eippert, president of MC Sign, thought he could grow the company faster than the five years everyone told him it would take. He was wrong. But he's also been right. When an executive wouldn't meet with him to consider his project bid, Eippert drove to Columbus and camped out in the lobby of the executive's office, hoping he would meet up with him. He did - and he got the bid. These ups and downs, rights and wrongs, have molded him into the leader he is today, allowing the company, which makes and installs retail signs, to continue growing; its 92 employees exceeded $20 million in revenue last year. Smart Business spoke with Eippert about how he manages and grows MC Sign.
Focus on your people. Everybody asked me, 'How did you make this happen?' but the answer is, I didn't. It's the people and the employees around me that made it happen. To not focus on them and not grow them is just bad.
Stay connected. (We) make sure that all of us stay in touch with our people. It makes them understand that it's important, what they're doing. Every day they walk through the door, it's important - not only to themselves but to the collective good. We all need to have the same goal, same drive and same focus on the business.
Have a strategy. Focus on where the business is going and how you're going to get there so you can build...