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Sometime in the not-so-distant future, mobile shopping is going to be as mainstream as its online counterpart. Many retailers may take comfort from the fact that the majority of their competitors are either watching from the sidelines or casually beginning to formulate their m-commerce strategies.
While there are some benefits to learning from mobile commerce trendsetters, businesses serious about embracing new technology and attracting next generation consumers need to act now to diversify their multichannel sales strategies by testing the mobile commerce waters.
As the usage of next-generation handsets grows and mobile technology continues to advance, bringing the e-commerce experience to the consumer will increasingly mean delivering it to their mobile devices.
Even though m-commerce is still in its infancy, consumers are already getting a taste of buying in an anytime, anywhere scenario and using handsets to buy cinema tickets and make travel reservations, among other things. What's more, about four times as many mobile devices shipped worldwide as compared to the volume of PCs....