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Richard Allred, owner of Costa Mesa-based surf apparel maker Toes on the Nose, is expanding his retail operations.
Allred just signed a 17-year lease for retail space across the street from Main Beach in Laguna Beach, and plans to open up to four more stores in the next 18 to 24 months in Southern California, possibly in San Diego, Santa Monica and Santa Barbara.
Allred said he hadn't planned on opening another store in Laguna, but couldn't resist when he saw the former Main Beach Surf Shop, directly across the road from the town's trademark lifeguard tower and popular basketball courts, go up for rent.
"There isn't a more prime location than that," he said. "We want to start here, with...