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PRESIDENT-CEO
TONY MARGOLIS HAS A SIMPLE business mandate: What would Tommy do?
Since 1992, Tommy Bahama has sold shirts for the man who lives in Margaritaville or wants to look as if he did. The brand uses minimal advertising but has built an image around the fictional Tommy Bahama using store design and sponsorships.
That image has carried Tommy Bahama into a chain of 29 stores and six store-and-cafe...