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When you see the chart below ranking the top 10 and bottom 10 ETF providers based on flows, what jumps out?
First off, you might notice First Trust, which had strong flows this year ranking above iShares. And while First Trust is certainly one of the larger ETF providers, they're not typically top three.
So what's the reason for their high ranking?
They offer an array of niche ETFs, which are heavily used among traders and advisors to round out portfolios, explains Morningstar analyst Michael...