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Abstract
"The PEDIGREE ADOPTION DRIVE(TM) campaign art installation is travelling to six Canadian cities in June to help shed light on the realities facing shelter dogs, and also to celebrate those four-legged heroes who have found loving homes," said Jenni Gunn, Brand Leader, PEDIGREE(R). "We were extremely delighted to bring the art display to Calgary and thrilled to see so many local dogs and their owners coming out to learn more about animal adoption while watching the creation of the art installation."
Recently, the makers of PEDIGREE(R) commissioned a survey conducted by Harris/Decima to gauge Canadians' perceptions of shelter dogs. Overall, the findings revealed that Canadians underestimate the amount of dogs living in shelters, with only two percent of survey respondents able to accurately estimate the number of dogs waiting to be adopted. While the most frequently cited number of dogs admitted into a shelter over the course of the year was 10,000 (11%), recent statistics peg the number to be at over 36,000. And while nearly half of Canadians, 49 per cent, feel that not enough is being done to raise awareness about shelters, a surprising 81 per cent state they themselves are not currently helping shelters.