Content area

Abstract

Trunkt's unconventional thinking comes from an "agnostic" belief of not requiring exclusivity -- a contrasting view for many e-commerce stores. Trunkt chose an open market platform -- where content is not behind a subscription wall -- to enable visitors to look at each seller's website and portfolios and then decide if they want to become a member of the Trunkt community. Trunkt has been compared to Flickr for tangible goods. If the visitor chooses to become a member, they can have fun creating their own portfolios and producing showcases as curators for friends, family and the Trunkt community. The showcase section is the most popular and highest viewed area of the website.

Trunkt (www.trunkt.org) is the preeminent source for exquisite design and exceptional style. Because products are not sold on the site, visitors, members and sellers can use Trunkt in several ways, such as sharing and recommending independently designed items. Entrepreneurs and small businesses can use Trunkt to develop portfolios, showcases, eCards, collections and videos -- ranging from personal fashion to art, gourmet and wellness. Trunkt encourages its 2,000 members and over half a million monthly visitors to discover exquisite design and then share the exceptional styles with friends, family and within the Trunkt community.

Details

Title
Trunkt.org Enhances Sharing Resources and Gift-Giving Features With Superb New Design
Author
Anonymous
Publication year
2008
Publication date
Sep 29, 2008
Publisher
Intrado Digital Media Canada Inc.
Source type
Trade Journal
Language of publication
English
ProQuest document ID
447711180
Copyright
Copyright CCNMatthews Sep 29, 2008