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Owners have the right to police their trademark
For media professionals, the topic of trademarks sometimes comes up in a negative context, most recently in the form of a phenomenon called " trademark bullying." In this scenario, a large corporation is usually said to be abusing its power by unreasonably enforcing its trademark rights against a smaller business or individual. Notices from the larger company requesting that the smaller company cease use of the mark (known as cease and desist letters) are often published online and criticized. Questions such as, "Doesn't this corporation have enough money already?" and "How can someone own a word?" abound. But what is often lost in all the understandably passionate debate is the truth about what trademarks really are and how they work.
Trademarks represent the goodwill and reputation of a company. A trademark is not merely a physical attribute that helps consumers to distinguish a particular brand, but also an indicator to consumers that they can trust...