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Abstract
"When it comes to mobile marketing, Turkcell is the envy of the majority, or probably all of the world's mobile network operators," as cited in mobiThinkers 2009. Turkcell has pioneered three major initiatives; Permission Database, which has reached over 7.8 million subscribers, free airtime campaigns and Tone&Win (TonlaKazan) which was rewarded at GSMA, Visiongain and the Meffys of 2009.
"MyScreen provides the most relevant and richest mobile advertising consumer experience. We recognize what an amazing opportunity this trial has been for MyScreen, with Turkcell recently launching 3G services and winning "Best Mobile Advertising Service" at the 2009 GSMA awards for Tonla Kazan, they are quickly becoming the leaders of this rapidly expanding market" said Maurizio Angelone, CEO, MyScreen.
"We are very pleased with the initial trial experience with MyScreen. Turkcell's mobile advertising and marketing knowledge/ecosystem and Myscreen's entrepreneurship/technology have shown us the pros and cons for delivering the best application based mobile advertising service for our subscribers," stated Melis Turkmen, head of Mobile Marketing & Advertising Division.