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Dragon's Den presenter Peter Jones is backing a new men's title, Man About Town, which will launch in August and target affluent 30- to 45-year-old males.
Man About Town will initially have a print run of about 140,000 and has secured advertising from fashion brands like Paul Smith, Gucci, Marc Jacobs and Dolce & Gabbana.
The title will be priced at pound 5 and will initially run as a bi-annual, but its founders are hoping to publish it...