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Littlewoods Europe's addition of Optimal Payments PLC's Neteller's e-wallet as an accepted payment method will help protect customers against card-not-present fraud because they will not have to enter their financial or personal information when making an online purchase, according to the United Kingdom-based online retailer, which announced the service March 15.
Littlewoods Europe, which is a part of the UK's Shop Direct Home Shopping Ltd. group, also accepts credit and debit cards and PayPal payments.
Neteller e-wallet, which is a service brand of UK-based Optimal Payments, an online payment service provider, is a free virtual payment account that enables consumers to shop online without entering personal or financial information during the checkout process.
The e-wallet is an online-payment account similar to...