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How to gouge your organic footprint.
If you're a newbie to the concept of what it takes to win more business "through" or "on" the internet (yes. there is a difference), your biggest takeaway at this point in time should be that you or somebody at your company must know how to navigate and maximize this type of information, if you desire to be considered an impact player in your marketplace, at the specific time an online-searcher is looking for a solution that your company can offer and sell to them.
If you're a bit of a seasoned veteran and understand the fancies and Inner workings of how the internet channel works, then you're likely looking to maximize the metrics that matter most, scale growth and profit generation, control more market share, and position your company as the go-to authority at the exact second a searcher is looking for a solution you have in-stock or that you your company, after scrolling past handfuls of other options on the first page of Google, simply isn't going to cut it in today's economy,
Truth be told, you must have an ironclad understanding of where you're showing up on the first page of Google, how frequently, and who else is "ranking" there if it is not your company. Once this formula is known, it's time to take strategic action so that you are driving the bus and taking control of your company's destiny online.
ONE LEAP FORWARD, TWO SMALL STEPS BACKWARD
To help you and your team get educated, here are the top three questions and scenarios we get asked about from just about everybody we connectwith:
1) "Why do we need Google Ads if we have people coming to our website organically?"
The first reason is that a web searcher with a high intent to buy wants what they want, right now, and this typically does not involve stumbling across a website or finding you by chance, Web searchers who are serious about finding a solution to their unmet need(s) know exactly what they're looking for. they're not simply scrolling for the sake of scrolling. So. you must respect their time and provide them with exactly what they're looking for. or they'll be heading elsewhere.
The...