Content area
Full Text
Headnote
Financial Institution Looks Beyond Its 12-State Market Region
ATLANTA-Union Planters Bank has launched a nationwide review for its estimated $6 million advertising account.
About two dozen agencies have responded to the Memphis, Tenn., bank's request for proposals, said manager of advertising and public relations Tom Woodbery. Replies were due Aug. 2. Woodbery said no additional queries will be accepted. "The horse is already out of the barn," he said.
Woodbery confirmed agencies...