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United Overseas Bank (UOB) has launched the UOB Visa Signature Card in Singapore, in what the bank claims is the first offering of its kind in the country. The new credit card incorporates a range of travel benefits targeted at the affluent segment, along with a flexible rewards programme. UOB said that following Visa Signature's success in the US, it was keen to bring the Visa Signature Card to Asia in order to meet the growing travel and lifestyle needs of cardmembers.
UOB said the card's major differentiator is that cardmembers are not restricted to redeeming travel rewards...