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CAB meetings with buyers starts from that cable will gain ad share
THE MARKETPLACE
The Cabletelevision Advertising Bureau spent the last several weeks quietly calling on media agencies and major advertising clients in advance of the upfront with a pretty simple, but cocky, message: We know you're going to shift some of your upfront dollars from broadcast to cable-let's talk about how much.
Sean Cunningham, CAB president/CEO, hit the road in early March with...
