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TWICE: At retail, how successful have unilateral pricing policies (UPP) been in the past year? Do you see them changing in any substantial way during the year?
Fred Towns, New Age Electronics and Jack of All Games: UPP has been a positive factor in the retail market and will continue to be in 2014. It will continue to prevent price gauging and keep profit levels high. UPP will also force distributors and retailers to find other ways to draw consumers in, which will create excitement and cause retail to keep evolving. UPP will continue to keep parity between brick-and-mortar and online retailers and will allow retailers' sales teams to tell a story focused on the technology of the product versus the price alone.
Jeff Davis, D&H Distributing: UPP pricing is great for holding prices steady, but not necessarily as great for driving higher sales. We predict the guidelines...