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New 'Altogether Better' campaign emphasizes integrated solutions
VERIZON BUSINESS LAST month introduced an integrated b-to-b ad campaign with the tagline 'Altogether better" aimed at global business and G? execs.
The campaign is a new positioning platform for Verizon Business, designed to show how its technologies are working together to help solve business challenges for multinational corporations. Developed by McCann Erickson Salt Lake City, the effort includes TV, print and online. The budget was undisclosed.
"It's a big departure from how we've gone to market in the past, where we have focused around individual technologies," said Becky Carr, VP-global marketing for Verizon Business. "The shift is that we are now really focusing on the integrated solutions we deliver, showing our understanding of enterprise businesses and how our technologies can improve business challenges and business outcomes. It's about unlocking new possibilities and advancements in business, and showing how we are enabling businesses, whether vertical or horizontal."
The 'Altogether Better" effort includes the first b-to-b television spots for Verizon in several years, as well as print ads in national newspapers, business publications and vertical magazines. The ads are...