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Verizon (NYSE: VZ) finally unveiled FreeBee Data, a sponsored data offering that allows content providers to pay for the delivery of their services to consumers.
The service will support zero-rated, toll-free data in two ways: FreeBee Data 360 enables content providers to provide some or all of their data through a mobile app or website without having an impact on customers' monthly data allotments. A second model lets business sponsor consumer actions on a per-click basis, enabling the free delivery of video clips, audio streaming or app downloads.
FreeBee Data 360 is available in beta immediately; the pay-per-click model goes into effect next week. Partners including Hearst Magazines, AOL and Gameday will...