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As Verizon's (NYSE: VZ) new go90 mobile-focused OTT service rolls out, the provider is announcing a number of partnership deals designed to boost both its content offerings and its advertising inventory. At an Advertising Week event in New York, AOL, which is leading go90's ad sales strategy, announced a year-long partnership with the world's third largest advertising group, Publicis Groupe, in a deal worth $50 million.
Publicis will be the exclusive advertiser on the service for its first three months, starting in the fourth quarter of 2015. It will also have "first access" to data segmentation and new ad units as well as early access to Verizon and AOL's planned data management program, slated to debut in the first quarter of next year.
This isn't the first time AOL and Publicis have partnered; the two companies have worked together on advertising in...