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For an app that has over 460-million unique users and over 608-million registered users, it was only a matter of time before Viber decided to go beyond instant messaging, voice and calls. Viber has rolled out Public Chat, which is essentially a social media platform for users to engaged with celebrities, personalities and brands.
India is Viber's largest market with over 33-million users and they have gone big in India by roping in biggies like Sachin Tendulkar, Anushka Sharma and Ranveer Singh, among others. Tendulkar, for instance, has already a handful of posts and over 11,000 followers. "You can't help but be excited when...